Barrier Pest Control
- Home
- Barrier Pest Control
Case Study: Barrier Pest Control
From Frustration to Full-Funnel Victory:
Outperforming a $75K Agency With a $25K Strategy
Overview :
- Client: Barrier Pest Control
- Industry: Home Services – Pest Control
- Location: Idaho
- Period: April–September 2023
- Services: SEO, PPC, Local SEO, Analytics
The Problem :
The CEO reached out in frustration. He was spending $75,000/year with a “high-end agency” but wasn’t seeing real performance. No leads, no reporting, no ROI.
He hired me for $25,000, and
we rebuilt the entire strategy end-to-end.
SEO Overhaul :
- Site audit, index cleanup, structured schema
- Localized service pages (e.g., “termite control Boise”)
- Content hubs and internal linking
PPC Rebuild :
- Geo-segmented campaigns by pest and city
- Keyword sculpting, negative match refinement
- Call tracking, CRO landing pages, weekly A/B tests
Local SEO Execution :
- GBP optimization across 4 locations
- Photo updates, review generation, Q&A content
- UTM tracking + NAP directory alignment
Results: Period-Over-Period Growth :
Metric | Previous | Current | Change |
|---|---|---|---|
Total Sessions | 22,697 | 29,465 | +29.82% |
Organic Sessions | 13,644 | 16,078 | +17.84% |
Paid Sessions | 1,879 | 4,818 | +156.41% |
Event Conversions | 405 | 4,592 | +1033.83% |
Avg. Engagement Time | 34 sec | 63 sec | +85.29% |
Google Ads Performance (Feb–Oct 2023) :
- Total Clicks: 11,555
- Total Conversions: 2,925
- Total Ad Spend: $56,949
- Avg. CPC: $4.93
- Cost per Conversion: $19.47
Auction Insight Win : 91.45% Top of Page Rate — outperforming Terminix, and all local rivals.
Google Business Profile Performance :
- Search Views: 26,488
- Maps Views: 4,728
- Calls: 2,123
- Direction Requests: 2,107
- Website Clicks: 1,465
Client Testimonial :
“After wasting money with a big agency, we brought Bakan Marketing in—and within a few months, we were dominating both in Google Ads and the local map pack. I finally felt like
Someone was treating my budget like their own.”
The Bottom Line
This campaign delivered :
- Higher rankings in Google
- More qualified paid leads
- GBP dominance in local search
- 1000%+ growth in conversion actions
Want Results Like These?
Let’s talk. I’ll audit your digital funnel and show you what we can unlock together.
Contact Us
Let’s Do Something Awesome!
Got a project that needs help with SEO or Google Ads? Drop us a line—we reply within 24 hours.